A blogging community is a connection of both readers and writers of a web log. It builds up slowly with the exchange of comments, sharing of links and information (Bly,R 2006). The communication within these groups of people will soon engage a growing larger number of people with a common interest after some time (Vinson.J 2006)
Nancy White has introduced three type of blogging communities as illustrated above.
The ‘One Blog Centric Community’ (OBCC) can be briefly described as a community that has come together for the information from one blog source that is extremely influential. Without that blog, the community will disperse and become inexistent again (White, N 2006).
Following would be the ‘Topic Centric Community’ (TCC), that is agroup of people who is tied in with the same interest. The community members all have their own specific niches. Unlike OBCC, communities from this category does not fall apart as there will always be substitute sources for the topic of interest (White, N 2006).
Lastly, the ‘Boundaried Community’ is a network that hosts varied types of blogging categories. Browsers sign up for these sites and can browse within these blogs that are linked with the mentioned site. They also communicate through social networking portals, extending the community with constant communication. Blogs are much more easily accessible because it is shared only within that community, as compared to OBCC and TCC (White, N 2006).
Using White’s (2006) community segregation, the community for this WWF Travel site is of the Topic Centric Community. Animal and travelling lovers would land in sites like these upon online searches due to the similar interest. They would then be tied together from link and comment exchanges, building a stronger community with consistent communication.
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References:
Bly, R 2006, Blog, schmog!: The Truth About What Blogs Can (and can't) Do For Your Business, pg 110, Published by United States of America : Thomas Nelson. Inc
Vinson.J 2006, Blogging and Communities, Accessed 24 August 2011, Available at http://blog.jackvinson.com/archives/2006/06/26/blogging_and_communities.html
White, N 2006, Blogs and Community – launching a new paradigm for online community?, Accessed 24 August 2011, Available at http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-%E2%80%93-launching-a-new-paradigm-for-online-community


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